Evaluation question 1
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Due to an rendering error the print products did not feature in the end of the evaluation when I was talking about it, but as I was saying we follow typical conventions.
For the front cover you see we use the title of the album, artist name and parental advisory sticker
For the back cover we use the track listings and barcode
For the insert you see the people involved on one part of the insert and on the other insert you see a picture of the artist
The rough cut of our music video
What others said about the rough cut
The feedback generally was positive , everyone got the narrative. There was good camera shots including the POV shot. However improvements need to be made on the telephone call and the way it has been edited. Also some shots used without a tripod was unprofessional and shaky, that needs to be sorted out too.
Drafts of the print prodcuts
This is what the print products may look like, this is what our group got so far on photoshop
Recces
Possible locations we explored, the first is Jay's house which is going to be used when he storms out , and the tunnel may be used for recording the artist lip syncing.
We also got the shop which Jay goes to rob and another possible location to film the artist
Case study three : Tupac
Dear mama is a hip hop track made by the American artist
Tupac and was released in 1995 as part of Interscope records. The music video
is 4 minutes and 41 seconds long.
Dear mama is a music video by Tupac dedicated to his mother,
who was part of the Black Panthers which was a political organization. It shows
footage an actor replicating Tupac when he was younger and how he’s (single) mum
would struggle yet still try providing for him and his other siblings. It also
shows at the beginning her time in jail. The overall music video shows the
extents to which his mother goes to take care of him while growing up and that
he understands it wasn’t easy.
Themes and motifs include poverty and struggle. These are
both highlighted several times within the footage, showing his mum coming home
work late and tired, yet trying to feed them with the ‘scraps’ she has.
The narrative had no lip syncing and the role of the
performer was to replicate Tupac and show his life growing up, and what his mum
had to go through raising her children as a single parent
Camera angles were used to help portray the message of the
music video. The tilt at 1:42 was particularly effective use of the angle as it
shows flowers being put down in the gravestone of his father when the passed
away. Then tilts down and shows Tupac (when he was younger) in the scene and
shows him not crying, because ‘daddy was a stranger’. When Tupac is shown in
the video it grabbed my attention and I felt a sense of empathy.
The target audience is anyone of any age; this timeless
track is rated at 4 of the greatest hip hop songs of all time according to
about.com. It could particularly appeal to households with single mums. The
records were sold at shops at times of release and are now available on iTunes.
The ideas which we can adopt for our music video could be the
tilt effect. The way the scene is being shown and another character is
introduced into the scene and their emotions are shown in contrast to what is
happening in the scene, being emphasized.
Case study two : Eminem
Eminem in collaboration with Mark Bass produced the original
sound track to 8 Mile on October 22nd 2002, named ‘Lose yourself’.
The album version is five minutes and 26 seconds, in comparison to the clean
radio edit which is 4 minutes and 26 seconds.
Eminem is part of Interscope records and has his own label, Shady
Records.
The music video directed by Eminem, Paul Rosenberg and
Phillip G. Atwell depicts the problems faced by the main character “B-Rabbit”
while trying to reach his ambition of being the next big rapper. It features scenes relating to his daughter whom
he does not spend enough time with because of his music, it also shows how
crowds mock him. Eventually near the end problems are overcome and the footage
shows how life is different as a rapper.
The video is narrative based, as it relates to scenes in the
movie 8 mile. However there are performance elements to it as it shows the
artist rapping on a stage in front of crowds, and many a times, lip syncing the
words, even though these scenes are part of the movie.
Themes and motifs include poverty, parenting, gang culture
and showcases that we should all be motivated to live our dreams also that anything
is possible if we set our minds to it.
The artist Eminem is represented as the character ‘B-rabbit’
in 8 mile, and mainly focuses on hardships faced as an artist, shadowing Eminem
in real life. The video exemplifies
times Eminem got booed off stage and issues with his mother as well as having a
lack of time for his daughter once initiating his rap career.
The use of the camera is particularly effective in this
video. The camera zooms into the eyes of his daughter and shows footage of the
past where Eminem had not had a rap career, playing with his daughter. It
brings back the emotional attachment that was seen before Eminem was famous ,
this makes the audience feel empathy.
The editing at the beginning of the video which shows a montage of clips
on location using short fades and several bits of footage caught my interest.
The intro comprised of the track just started with no vocals and the mixture
with the montage gave the music video a subtle touch to it.
The target audience are any hip hop listeners, possibly
teenagers and adults. They are encouraged to buy the record as it is available
online for easier accessibility, its offered as a single and as part of an
album. It was also sold at shops when released in volume and is still available
at some places.
The ideas that can be used from this music video is the
transitions and fades used in the beginning of the footage. It could allow the
audience to have a feel of the emotions portrayed in the video before being
indulged in it fully.
Case study one : Nas
Nas – One mic
Nasir
Jones (NAS) , signed to Columbia Records, a hip hop rapper from the states
released the classic record ‘One Mic’ on
April 16th 2002. He featured
the track in his 2001 studio album, Stillmatic.
Where Stillmatic was rated top marks by ‘The Source’ a rare rating for
which is only used for classic albums.
The
music video is a narrative and starts off with various shots taken in New York
at night, then shows a light being
switched on in a flat. Nas appears to be in a plain room isloated, equipped
with just a microphone. The focus for viewers is on Nas’ poetic ability to
express and encompasses the music video. The next scene shows youths being
stopped by police, but then leads to a chase on foot, emphsis switches to a
shocked elderly bystander where the tension of the video is personified and in
slow motion it shows a heinken bottle smashing in pieces, dropped by the man. The youths and police are shown running past
Nas in dramatic fashion, the verse ends with Nas crying ‘The time is now’ and
the scene reverts to Nas again in the room alone with just a microphone .
The
video fades to show the next scene, which shows protestors gathered with people
living in the area while soldiers of the South African Defence force held
batons, looking to silence those who speak out, in the 1976 uprising in Soweta,
Eventually violence brakes out with the camera focusing on a clash between the
protestors and the soldiers, where the protestors where armed with sticks. Nas
is shown rapping in the midst of the violence, and the climax comes to an end
where the camera tilts upwards and Nas appears again in the empty room with a
microphone, the scene finishes when a girl is shown screaming and the text
freedom being shown before Nas is shown angered kicking his chair. The scene is mixed with younger people mimicing the lyrics being
rapped, and the video concludes at the light being turned off in the flat.
The
video is a narrative, highlighting crime, poverty and politics throughout,
using footage representing the 1976 Soweta uprising and youths running from
police. ‘One Mic’ epitomises the
desire for a simple lifestyle and raises several political concerns. The lyrics
embody a dystopian theme, challenging political and social issues typified by
negative ‘anti-utopian’ material.
Nas is represented as a leader, someone who is expressing
the problems for which society faces in America to forceful political agendas in
Africa. He is centralized and holds the video together being shown in the
contrast of dramatic conflicts in the video , and is shown several times in a
plain room with just a microphone.
Camera shots and angles help the message of the video be portrayed
more effectively. The medium shot demonstrated at 1 minute(s) aided by the slow
motion effect particularly caught my interest.
It shows the artist’s back and youths running from the police as well as
the worn down buildings and narrow streets, characterizing political issues
such as poverty and crime as the main focal point for the first verse. The
tilt at 2 minute(s) 30 second(s) stood out for me without a doubt. As the scene
reaches a climax with an outbreak of violence, Nas shouts “The time is now” the
camera tilts upwards, furthermore emphasis switches on Nas in the plain room
once more and the chorus is repeated in the next scene. The frantic footage and
progressively faster rap had me captivated and on the edge of my seat, then the
tilt upwards brought the scene to a close and switched the whole tone of the
verse, as it reverted back to the subtle chorus where Nas is shown in the room
alone with just a microphone. The intro
of the video in particular the way its edited
Mis en scene plays an important role in this video and brings
the music video to life. Firstly, the
various locations bring the issues highlighted in the music video to light. The
last few clips are significant in my opinion and it shows the lyrics being
rapped, mimicked by people around the world of different ages and background. For
example, It shows an adult in a prison, a teenager with headphones on lying on
a bed besides her sister both rapping in sync with Nas. This shows that the
track ‘One Mic’ is universal and a wider demographic of people can relate to
the piece. Lighting technique also
induced inspiration for me, when Nas is rapping in a dim lit room alone. Nas is
sitting In a dark corner of the room and low key lighting brings the emotion in
what he is saying and creates the mood in relation of the song. One more
feature of mis en scene stands out for me, which is what Nas is wearing in the
second verse, his t-shirt in particular. The second verse is about a political
uprising in Africa and Nas is delivering lyrics which tell the people to fight
back, like a leader should. He’s t-shirt ironically features a map of Africa
and small images of prominent leaders, suggesting that Nas is replicating there
flair and ambitions for the country, black people in particular.
The target audience is mainly hip hop listeners, from all
ages and backgrounds. They are
encouraged to buy the record in various ways. The single track is only $0.99 which is about
£0.61, available online on iTunes. There
is also the clean version and the explicit version which allows a greater age
range to purchase ‘One Mic’.
Many ideas of this music video could be used in our piece,
particularly the slow motion effect to emphasise a certain part of our footage
and to portray the message to the audience more effectively.
Schedule for project
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Monday
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Tuesday
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Wednesday
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Thursday
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Friday
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Saturday
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Sunday
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Week 1
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Sign up to Google Blogger and make the appropriate
post/s.
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Look at existing music videos and select 3 of those
which appeal to me
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Analyse the first music video chosen, talk about: misenscene,
camera etc.
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Analyse the second music video chosen, talk about:
misenscene, camera etc.
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Analyse the third music video chosen, talk about:
misenscene, camera etc.
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Make changes or add information the existing
research notes
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Update blog
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Week 2
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Record the original song, Brainstorm ideas for the treatment with
group
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Get feedback from the teacher and students about ideas for our
treatment
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Make changes and start constructing the treatment
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Write up the treatment
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Finish writing the treatment and receive feedback
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Make amendments to the treatment after feedback gained
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Update blog
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Week 3
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Get feedback for our idea and treatment and discuss
with group
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Get feedback for our idea and treatment and discuss
with group
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Write up an evaluation based upon audience feedback
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Week 4
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Start producing a storyboard
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Continue on the storyboard
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Continue on the storyboard
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Continue on the storyboard and have a team meeting after college
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Get release forms, recces, risk assessment forms, and production
schedules sorted
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Get release forms, recces, risk assessment forms, and production
schedules sorted
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Get release forms, recces, risk assessment forms, and production
schedules sorted
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Week 5
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Start producing a storyboard
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Continue on the storyboard
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Continue on the storyboard
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Continue on the storyboard and have a team meeting
after college
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Get release forms, recces, risk assessment forms,
and production schedules sorted
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Get release forms, recces, risk assessment forms,
and production schedules sorted
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Get release forms, recces, risk assessment forms,
and production schedules sorted
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Week 6
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Have a team meeting then begin filming
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Continue filming
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Continue filming
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Continue filming
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Continue filming
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Continue filming
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Update blog
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Week 7
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Have a team meeting then begin filming
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Continue filming
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Continue filming
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Continue filming
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Continue filming
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Continue filming
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Update blog
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Week 8
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Have a team meeting then begin filming
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Continue filming
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Continue filming
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Continue filming
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Continue filming
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Continue filming
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Update blog
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Week 9
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Have a team meeting then begin filming
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Continue filming
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Continue filming
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Continue filming
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Continue filming
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Continue filming
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Week 10
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See if footage is sufficient if not continue filming
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[Contingency]
Assuming that footage is incomplete , continue filming, if it is
complete review footage
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Learn how to use editing software such as Sony Vegas , Final cut ,
Adobe After Effects
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Learn how to use editing software such as Sony Vegas , Final cut ,
Adobe After Effects
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Call a team meeting on what editing techniques we should use
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Week 11
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Begin editing
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Edit music video
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Edit music video
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Edit music video
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Edit music video
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Edit music video with group outside of college
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Week 12
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Continue editing
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Edit music video
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Edit music video
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Edit music video
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Edit music video
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Make final adjustments to editing
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Update blog
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Week 13
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Research existing digipaks
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Research existing digipaks
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Research existing digipaks
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Produce a mock-up of advert and cover
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Continue producing mock-ups
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Continue producing mock-ups
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Week 14
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Pitch ideas , get feedback, make changes
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Produce digipak
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Produce digipak
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Produce digipak
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Produce digipak
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Produce digipak
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Produce digipak
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Week 15
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Produce digipak
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Produce digipak
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Produce digipak
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Produce digipak
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Produce digipak
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Produce digipak
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Produce digipak
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Week 16
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Evaluation
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Evaluation
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Evaluation
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Evaluation
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Evaluation
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Evaluation
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Evaluation
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